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MARKETING SPECIALIST
Job description
GoElite, Inc. seeks Marketing Specialist.
Bachelor’s degree in Business, Market Research or a related field, plus 24 months of experience in any job title with duties relating to market research. Will accept any suitable combination of education, training or experience including but not limited to a Master's degree in business, market research or a related field and no experience.
- 01 Conduct marketing research
- 02 Creating marketing campaigns
- 03 Analyzing Marketing campaign effectiveness
- 04 Other designated tasks
Job duties
- Browse the forums that are popular among international students to find out international students trending interested in U.S. master's programs
- Research government public data to gather U.S. universities' international students' growth trend and the number of registered students for these programs
- Research competitors' marketing campaigns and analyze the pros and cons and create marketing proposal
- Browse social media platforms to find out about international students' popular topics and unfulfilled needs
Job duties
- Create email marketing content and design posts for the campaign
- Shot and edit marketing videos and post on social medias
- Add visual effects and subtitles to the marketing videos and maintain the YouTube Channel
- Update and maintain the official website; include utilizing the A/B test to improve the performance of landing page and forms
- Communicate with the IT department to implement the official website updates and marketing campaigns
- Update company’s RateMyProfessor website for partner universities, create marketing campaign to encourage current students to write reviews
- Write weekly blogs on designated platforms (1point3acres.com, chasedream.com, and gonglue.us)
Job duties
- Analyze the official website and blogs on designated platforms’ traffic and generate report
- Analyze the target landing traffic of each marketing campaign
- Analyze the HubSpot email marketing traffic data, including open email rate, button click rate, conversion rate, etc.
- Analyze the pros and cons of competitors' SEO web page
- Analyze the conversion rate of partner universities' information session
Job duties
- Answer students' questions in the Facebook group, WeChat group, and WhatsApp group
- Communicate with partner universities’ admission counselors as guest speakers to host information session for international students
- Prepare, review, and edit slides for guest speakers
- Import students' data to HubSpot regularly
- Customize HubSpot to optimize the workflow of consulting team and marketing team
More Detail
Sponsor H1B/CPT/OPT
Health Insurance/Dental/Vision
8 hour shift
Monday to Friday
Pasadena, CA 91101: Reliably commute or planning to relocate before starting work (Required)
OUR MISSION AND VISION
GoElite (goelite.us) is an education consulting company that works with U.S. universities to recruit international students. We are dedicated to helping international students in the U.S., and it's our people that make us the best in the business.